Berries are a healthy, delicious, and excellent source of vitamins, antioxidants, and natural fibers. People enjoy them in different ways, and they often wonder whether fresh vs. frozen berries are better.  Our response to this dilemma is to substitute them with berry powders. Below, we explain why we think this is a great idea by discussing our top 5 reasons why berry powders are better than fresh or frozen berries:


1. Available all year round

Berries are seasonal, and outside of the harvest season, it is difficult or impossible to find them. Also, fresh and frozen berry prices fluctuate depending on the season, availability, and demand. On the contrary, berry powders are available all year round, and most importantly, at a fixed price.

2. Easy to store at room temperature

Fresh and frozen berries require specific storing conditions because they are very sensitive and go bad very quickly. On the other hand, berry powders are more resilient to such changes and much easier to store. Berry powders come from 100% fresh berries that are freeze-dried right after harvest. This process preserves its taste, aromas, and nutritional value. Also, the use of air-sealed and reclosable bags ensures their long-term freshness. As a result, you can store your berry powders at room temperature for up to 2 years without any defects. 

3. Environmentally friendly

Storage and processing of berry powders require minimal energy. On the contrary, fresh/frozen berries need refrigeration or freezing conditions. Also, fresh berries require washing before consumption, something that berry powders do not need. Often, fresh berries go bad very quickly and end up in waste. A solution to this is the use of berry powders. The more we use berry powders, the more we reduce food waste. For our Arctic Flavors powders, we only use wild berries. These berries are non-GMO, and they grow naturally in the forests without any use of pesticides, fertilizers, or other chemicals.

4. Ease of use

Using fresh/frozen berries is easy, but using berry powder is easier! You just sprinkle it on top of your yogurt, mix it in your smoothies and shakes, and decorate your desserts with it. If you want to discover additional ways to use these powders, please read our post top 10 ways to use berry powders. In addition to that, berry powders are light and easy to take with you in the office, to a picnic, to a friend’s home, anywhere. So when people go into the fresh vs frozen berries mode, we always suggest the third option, berry powders.

5. Health benefits

Most of the fresh/frozen berries that you typically find in grocery stores are cultivated. We now know that cultivated berries, fresh or frozen, have lower nutritional value than wild berries. For example, Arctic wild blueberries contain 4 times higher amounts of antioxidants than cultivated blueberries. If you would like to find more about the health benefits of freeze-dried wild berry powders, you can read one of our previous articles. In the same blog post, we explain why blueberry powder is a great alternative to blueberry extracts and blueberry supplements.

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Thanks for reading!


Arctic Flavors


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